There is one major option package called "Luxury," which strangely, besides the high-end Dolby audio, has little to do with
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| There is one major option package called "Luxury," which strangely, besides the high-end Dolby audio, has little to do with luxury. (Photo: Gerry Frechette, Canadian Auto Press) |
luxury. Really, a cargo cover is not a luxury item, and one might think that on such a high-end vehicle, such a security necessity would be standard.More interesting are the stand-alone options, which include 18-inch alloy wheels replacing the standard 17s, third-row seating (a smart move to not make this seldom-used feature standard), DVD navigation, and dual-screen DVD rear entertainment system.
Checking all the options boxes will add just under $10,000 to the base price of $64,995. When it arrives in Volvo showrooms in July it
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| Checking all the options boxes will add just under $10,000 to the base price of $64,995. (Photo: Gerry Frechette, Canadian Auto Press) |
will compare favourably with the European competition, but of course, it'll make the V8 the most expensive Volvo ever.That should matter little to the target customer, the 55 year-old empty-nester business owner who likes to golf, and is enthusiastic about cars and driving..
As Volvo CEO Hans-Olov Olsson said, "It's important that we can launch a V8 without compromising our core values - high safety and good environmental properties." At that, Volvo has succeeded.
