This should take nothing away from the sophisticated and refined nature of the Kizashi. Consumers who typically shop for a Passat, TSX or 3-Series would never expect to find such qualities in a Japanese sedan bearing a big "S" on the front grille.
Driving the Kizashi Sport actually reminded me of the impressive Subaru SVX (1991-1997), a high-performance sports coupe that proved to be ahead of its time. Enthusiasts praised the car, while consumers remained largely unaware of its existence for lack of brand recognition.
The Suzuki Kizashi may be ahead of its time as well. Only aggressive marketing by the automaker and its dealers will prevent this highly-promising model from falling into oblivion. What a shame that would be!
Driving the Kizashi Sport actually reminded me of the impressive Subaru SVX (1991-1997), a high-performance sports coupe that proved to be ahead of its time. Enthusiasts praised the car, while consumers remained largely unaware of its existence for lack of brand recognition.
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| The Kizashi Sport compares favorably to sedans like the Volkswagen Passat, BMW 323i and Acura TSX! (Photo: Luc Gagné/Auto123.com) |
The Suzuki Kizashi may be ahead of its time as well. Only aggressive marketing by the automaker and its dealers will prevent this highly-promising model from falling into oblivion. What a shame that would be!
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