GM Employee-Discount-For-All Promotion Fails to Lure Import Buyers
General Motors Corp.'s U.S. division experienced a 47 percent increase in sales during its June Employee-Discount-For-All promotion, but at what cost? According to information released Tuesday by the Power Information Network, part of the J.D. Power and Associates group, most of the customers who took advantage of the deal last month were already in the GM pipeline to purchase a new vehicle, and just chose to buy earlier because of the lower price.
