Chrysler 300 is Carmaker's Conquest Car

With the kind of sales success Chrysler's new 2005 300 is having over traditional luxury marques, the domestic brand should have dug up an old name from the past and dubbed it the Conquest. As reported by Automotive News, the Power Information Network has stated owners of Mercedes-Benz, BMW and Lexus models are starting to trade up to the Chrysler 300, at least in small numbers based on early buyer data.