As reported by Renault
Renault and Electronic Arts Inc. (NASDAQ ERTS) today announced a multi-year agreement that will enable players of The SimsTM 3 PC/Mac to integrate Renault’s forthcoming range of electric vehicles into one of the world’s most successful entertainment franchises across Europe, the Middle East, Africa, Latin America and Asia.
Players “Drive the Change” and reap benefits of electric vehicles inside World’s Best-selling PC Franchise*.
This Spring, Renault Twizy Z.E Concept car, will be made available to download free of charge** by The Sims 3 players within an ‘Electric Vehicle Pack’ (EVP) which will comprise a number of sustainable environmental items including solar panels and windmill. The use of the EVP inside The Sims 3 will have positive repercussions for a player’s in-game family by reducing their weekly virtual household bills.
“Electric vehicles are additionally going to appeal to younger, more socially conscious prospects and especially early adopters. This is the heartland of The Sims 3 community and it thus provides a great innovative way to build the Renault Brand just ahead of the Renault range of affordable electric vehicles themselves”, said Stephen Norman, SVP, Global Marketing for the Renault Group.
“This partnership delivers benefits for Renault and the consumer that are unique in today’s media landscape,” said Elizabeth Harz, Senior Vice President of Global Media Sales for EA. “Millions of The Sims 3 players of are able to download Renault concept vehicles and have a deep experience with the brand, while receiving genuine added gameplay value.”
“The Sims 3 players have demonstrated consistent enthusiasm for bringing cool ‘real world’ brands into their virtual world,” said Steve Seabolt, VP of Global Brand development for The Sims. . “We’re excited to work with Renault on their electric vehicles and have them available for download for The Sims 3.”
About TWIZY Z.E. CONCEPT: 100% electric, 100% practical, 100% innovative
Twizy Z.E. is the definitive city-car for busy people seeking an efficient and practical means of mobility. It is an innovative response to the challenge of urban mobility. With its four-wheel chassis, Twizy Z.E. offers the driver and passenger – seated one behind the other – an all-electric means of transport, which produces no CO2 emissions.
Twizy Z.E. is an all-electric vehicle aimed primarily at busy city dwellers who need to pick their way through the urban jungle. Every day, they juggle work commitments with a busy social life, so efficiency, speed and simplicity are key. The ultra-compact dimensions of Twizy Z.E. (2.30m in length, and just 1.13m wide) ensure that it is nimble enough for urban use. The four-wheel arrangement, open bodywork and a seat format which puts the driver and passenger behind one another express Twizy Z.E.'s distinctive character.
Renault and Electronic Arts Inc. (NASDAQ ERTS) today announced a multi-year agreement that will enable players of The SimsTM 3 PC/Mac to integrate Renault’s forthcoming range of electric vehicles into one of the world’s most successful entertainment franchises across Europe, the Middle East, Africa, Latin America and Asia.
Players “Drive the Change” and reap benefits of electric vehicles inside World’s Best-selling PC Franchise*.
This Spring, Renault Twizy Z.E Concept car, will be made available to download free of charge** by The Sims 3 players within an ‘Electric Vehicle Pack’ (EVP) which will comprise a number of sustainable environmental items including solar panels and windmill. The use of the EVP inside The Sims 3 will have positive repercussions for a player’s in-game family by reducing their weekly virtual household bills.
 |
| Photo: Renault |
“Electric vehicles are additionally going to appeal to younger, more socially conscious prospects and especially early adopters. This is the heartland of The Sims 3 community and it thus provides a great innovative way to build the Renault Brand just ahead of the Renault range of affordable electric vehicles themselves”, said Stephen Norman, SVP, Global Marketing for the Renault Group.
“This partnership delivers benefits for Renault and the consumer that are unique in today’s media landscape,” said Elizabeth Harz, Senior Vice President of Global Media Sales for EA. “Millions of The Sims 3 players of are able to download Renault concept vehicles and have a deep experience with the brand, while receiving genuine added gameplay value.”
“The Sims 3 players have demonstrated consistent enthusiasm for bringing cool ‘real world’ brands into their virtual world,” said Steve Seabolt, VP of Global Brand development for The Sims. . “We’re excited to work with Renault on their electric vehicles and have them available for download for The Sims 3.”
About TWIZY Z.E. CONCEPT: 100% electric, 100% practical, 100% innovative
Twizy Z.E. is the definitive city-car for busy people seeking an efficient and practical means of mobility. It is an innovative response to the challenge of urban mobility. With its four-wheel chassis, Twizy Z.E. offers the driver and passenger – seated one behind the other – an all-electric means of transport, which produces no CO2 emissions.
Twizy Z.E. is an all-electric vehicle aimed primarily at busy city dwellers who need to pick their way through the urban jungle. Every day, they juggle work commitments with a busy social life, so efficiency, speed and simplicity are key. The ultra-compact dimensions of Twizy Z.E. (2.30m in length, and just 1.13m wide) ensure that it is nimble enough for urban use. The four-wheel arrangement, open bodywork and a seat format which puts the driver and passenger behind one another express Twizy Z.E.'s distinctive character.