The all-new 2017 Acura NSX will appear in a commercial during Super Bowl 50 on February 7th. It also features one of Van Halen’s classic songs, Runnin’ with the Devil.
Meanwhile, Acura launched a Twitter campaign with the hashtag #DriveAcuraNSXContest, giving U.S. customers the chance to win a test drive of the NSX — the only supercar ever designed, developed and built in America.
Extending to the digital space, the brand will unveil a countdown clock beginning January 29th that leads to the February 25th launch of the Acura NSX online vehicle configurator. The latter will enable potential customers and fans alike to design and build their dream NSX. Starting on that same day, those interested in purchasing an NSX can contact an authorized Acura retailer to place their order.