The theme of this year’s competition, titled “YouthMobile 2030,” asked design teams to envision automobiles appealing to young people of the future. Many major automakers participate in this annual competition that challenges their respective California design studios to push the limits of their expertise and imagination.
The Audi Design Team developed two complementary models meeting these criteria: the accessible Audi eOra and the aspirational Audi eSpira. Both cars function as extensions of one’s body and its senses. Using next generation vehicle control logic, they take even the smallest body movements and gestures of the driver into consideration to provide an unsurpassed command of the drive. The sportier eOra has a smaller footprint has unmatched agility.
Participating Facebook fans said having a stake in the design of these groundbreaking vehicles was empowering and rewarding. While engagement through social media is nothing new, transcending the virtual world to create something tangible is more novel for brands.
“It was really nice to see that Audi cared enough to listen, “ said Joe Zamani an active member of the Audi community on Facebook who participated in the regular Design Challenge queries on the page. “The fact that they felt our opinions were worth taking to heart was encouraging. It shows what a valuable resource social media can be when ideas are turned into something real.”
The Los Angeles Design Challenge results will be revealed on December 3, 2009 during the L.A. Auto Show.
The latest Audi web video captures the final stretch of the Los Angeles Design Challenge and the Audi design team’s creation process. Audi partnered with entertainment and marketing production agency Trailer Park to create the video.
photo:Audi
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The Audi Design Team developed two complementary models meeting these criteria: the accessible Audi eOra and the aspirational Audi eSpira. Both cars function as extensions of one’s body and its senses. Using next generation vehicle control logic, they take even the smallest body movements and gestures of the driver into consideration to provide an unsurpassed command of the drive. The sportier eOra has a smaller footprint has unmatched agility.
Participating Facebook fans said having a stake in the design of these groundbreaking vehicles was empowering and rewarding. While engagement through social media is nothing new, transcending the virtual world to create something tangible is more novel for brands.
“It was really nice to see that Audi cared enough to listen, “ said Joe Zamani an active member of the Audi community on Facebook who participated in the regular Design Challenge queries on the page. “The fact that they felt our opinions were worth taking to heart was encouraging. It shows what a valuable resource social media can be when ideas are turned into something real.”
The Los Angeles Design Challenge results will be revealed on December 3, 2009 during the L.A. Auto Show.
The latest Audi web video captures the final stretch of the Los Angeles Design Challenge and the Audi design team’s creation process. Audi partnered with entertainment and marketing production agency Trailer Park to create the video.
photo:Audi
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