GM VEHICLES TO GET CORPORTE BADGE: In a move to link General Motors and its vehicle brands more closely, the world's biggest car company will put a corporate badge on all recently-introduced and all-new
2006-model vehicles produced and sold in North America starting this month.
The thinking is that ''the GM badge is a promise of trust to our customers,'' says Mark LaNeve, GM North America vice president of vehicle sales, service and marketing. ''It reflects our commitment to deliver the best value to them,'' he promises.
It also comes from the fact that GM knows that a lot of people don't realize that the model they like or own is actually a GM product, and the company wants to strengthen the connection.
''Our own studies show that consumers place a tangible value on the General Motors name,'' says LaNeve. ''They like knowing that the car or truck they're driving benefits from GM's global expertise in powertrain, design, engineering, and advanced electronics.''
The firm's recent announcement that its StabiliTrak (stability control) system and OnStar (safety-security-assistance) system will gradually become standard features on all GM cars and trucks ''is a tangible illustration of what GM adds to the individual and unique character of our product brands,'' says LaNeve. ''We believe the time is right to capitalize on those impressions, starting in North America.''
LaNeve says that the GM badge conveys an important message to consumers. "The name 'General Motors' speaks to people. It is a name people trust. We've been in business nearly 100 years and we're the global sales leader.''
Research has shown GM ''that many of our most outstanding segment-leading vehicles are not associated by the customer to be part of the GM portfolio. Seeing that GM badge on vehicles evokes our heritage of leadership and makes an easy connection between our great lineup of vehicle brands and the company behind them,'' LaNeve says.
The move reflects the growing trend, uncovered in GM's own research as well as in surveys and studies conducted by private firms, that consumers seek closer identity with the brands behind their favorite products.
The GM badge will take the form of a small silver square, embossed with the GM logo, placed on both sides of the vehicle on an appropriate location between the front and rear wheels above the rocker and below the glass belt line.
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The thinking is that ''the GM badge is a promise of trust to our customers,'' says Mark LaNeve, GM North America vice president of vehicle sales, service and marketing. ''It reflects our commitment to deliver the best value to them,'' he promises.
It also comes from the fact that GM knows that a lot of people don't realize that the model they like or own is actually a GM product, and the company wants to strengthen the connection.
''Our own studies show that consumers place a tangible value on the General Motors name,'' says LaNeve. ''They like knowing that the car or truck they're driving benefits from GM's global expertise in powertrain, design, engineering, and advanced electronics.''
The firm's recent announcement that its StabiliTrak (stability control) system and OnStar (safety-security-assistance) system will gradually become standard features on all GM cars and trucks ''is a tangible illustration of what GM adds to the individual and unique character of our product brands,'' says LaNeve. ''We believe the time is right to capitalize on those impressions, starting in North America.''
LaNeve says that the GM badge conveys an important message to consumers. "The name 'General Motors' speaks to people. It is a name people trust. We've been in business nearly 100 years and we're the global sales leader.''
Research has shown GM ''that many of our most outstanding segment-leading vehicles are not associated by the customer to be part of the GM portfolio. Seeing that GM badge on vehicles evokes our heritage of leadership and makes an easy connection between our great lineup of vehicle brands and the company behind them,'' LaNeve says.
The move reflects the growing trend, uncovered in GM's own research as well as in surveys and studies conducted by private firms, that consumers seek closer identity with the brands behind their favorite products.
The GM badge will take the form of a small silver square, embossed with the GM logo, placed on both sides of the vehicle on an appropriate location between the front and rear wheels above the rocker and below the glass belt line.