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BMW gears up for Advanced Diesel products in 2008

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Khatir Soltani
It's become strikingly apparent that diesel technology is coming in a big way- and will be here to stay once the market becomes just slightly more established.

Carmakers are realizing the need to adapt to and embrace new technologies
BMW 320d (Photo: BMW)
available for the creation of advanced, clean diesel powerplants- which will no doubt become strategic steps toward sustained growth.

BMW is one such carmaker. After recently announcing that they would not join forces with Audi, Daimler-Benz and Jeep in carrying the BLUETEC engine designation, the German luxury carmaker has announced that 2008 will start its journey into the North American diesel power market.

BMW has sold diesel products in Europe since the early eighties, and well over half of its sales there consist of diesel powered vehicles- reflecting the popularity of the fuel in Europe.

Recent advancements in North America have made sales of diesel models here more attractive to carmakers. BMW plans to introduce an engine that would be available simultaneously in all fifty states- overcoming differing regulations between each.

Referencing BMW's history of engineering and design capability, one of their diesel engines has already won an "Engine of the Year" award several times.
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada