Options will include a navigation system, multifunction steering wheel, and a rain sensor controlling the windscreen wipers. Because the future buyers will be so hip, particular attention has also been given to the sound system with a wide range of highly customized player and speaker systems.
Nickel and van Shaik were particularly careful on the subject of pricing and flat-out declined even to speculate or give a ballpark figure, since they want to wait to see the reaction to the first of the Minis before pricing it. If pre-arrival demand is strong, they might try to spread some more profit margin on the sticker price, you see.
The American PR and marketing people were not so reticent about pricing and made it known that something in the US $17,000 to $18,000 range was what they were shooting for. On a straight translation basis, that would work out to something in the $25,000 range for Canada, though that is pure speculation.