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Buick LaCrosse Avenir Becomes Buick's New Top Luxury Dog

Familiar yet with Avenir, Buick’s new prestige banner (the equivalent of GMC’s Denali line)? Inaugurated with the 2018 Enclave crossover, available on the market since October, the new sub-brand now welcomes a second model with the world premiere of the Buick LaCrosse Avenir. This addition becomes the new top-end version of Buick’s flagship sedan.

“Nine out of ten LaCrosse buyers are choosing one of the top two trim levels — customers are signaling they want more from Buick. With even more content and an elegant look, Avenir adds a unique name and appearance for those who want the best of our attainable luxury.”

-  Duncan Aldred, vice president of Global Buick and GMC

Inspired by the Avenir concept, the Buick LaCrosse Avenir is fronted by a more-prominent grille decorated with chrome wings. The Avenir logo appears on the front doors, and the exclusive 19-inch Pearl Nickel wheels (or optional 20-inch Midnight Silver wheels) add a further touch of prestige.

The cabin of this high-end trim features a distinctive chestnut colour scheme, embroidered front-row headrests and the Avenir name on the sill plates.

Also offered standard in the new prestige model is a 310-hp V6 engine wedded to a 9-speed automatic transmission, a navigation system, a Bose Centerpoint surround sound audio system and a panoramic moonroof. Those looking for more can add the available all-wheel drive system, a black interior,  continuous variable real-time dampening control and several drive assist systems.

The Buick LaCrosse Avenir will be available at dealerships as of early 2018.