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Cadillac finds innovative ways to support customers with CUE

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Khatir Soltani
Cadillac's revolutionary CUE infotainment system is being launched with training and support resources to enable dealers and customers to provide feedback, ask questions and access support in a number of ways.

These include the CUE App for iPad users along with the MyCadillac App and OnStar RemoteLink App which are available for the iPad and iPhone.

“CUE is intuitive, bringing touch and voice controls into the car in a really unique and helpful way,” said Don Butler, U.S. vice president of Cadillac marketing. “With CUE becoming a signature feature of Cadillac, and with the launch of the XTS luxury sedan, this is an opportunity for us to build a new level into the luxury customer experience.”

As a matter of fact, every Cadillac dealership in Canada and the U.S. will have a trained technology expert to assist customers.

“We’ve built a thorough approach, enabling customers to give us feedback on the technology as they use it, as well as providing support for dealers and buyers who have questions,” Butler added.

Cadillac's revolutionary CUE infotainment system
Photo: General Motors


Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada