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CANADA WILL BE PART OF WORLD COMMERCIAL FROM FORD

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Alex Law

Canada was one of the nine countries used for filming the commercial, Arnone says, pointing out that careful viewers may spot a British Columbia license plate or Vancouver locations in five scenes, including one involving a young couple and one with a man saying goodbye to his dying mother.

Featured prominently in these vignettes will be various Ford products, new and old, including current vintage versions of Mustang, Focus, Jaguar XK8, Aston-Martin and Volvo, and some historic models.

The Canadian content that will not be visible in the commercial began when principal photography was finished in June. That's when the 30 km of film was shipped to Toronto's Third Floor Editing company, where it was turned into digital images frame-by-frame.

At that point, the commercial's director and the creative director of the advertising agency arrived in town and stayed for many weeks as they put together the 2-minute version of the commercial that will play on Monday night and a 3.5-minute version to be used in other venues.

A further Canadian contribution to the final product was the special affects work of the Toybox company of Toronto, which used the Montreal-designed Inferno software to do some specialized color work, including blue sky enhancement.

Alex Law
Alex Law
Automotive expert