Mitsubishi Grooves While Chrysler Croons
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| Young adults groove out to the Barenaked Ladies' "One Week" in their Mitsubishi Lancer. Music is a powerful means of communicating an advertiser's message. The car in photo is not the same as in commercial. (Photo: Mitsubishi) |
Music is used to sell cars; it's as simple as that. Today, more and more automobile companies are using popular artists and well known music in their ads to promote their vehicles. Depending on the type or genre of car, companies select appropriate music for their campaigns. Canadian artists have pulled into the musical advertising vortex and it has only lead to positive feedback.
"It's been one week since you looked at me/Cocked your head to the side and said I'm angry/Five days since you laughed at me saying/Get that together come back and see me." Recognize those lyrics? If not, they're words from the chart topping song, "One Week" by the Barenaked Ladies. Mitsubishi uses the Barenaked Ladies melody to promote a vehicle targeted at young buyers. By displaying youth having fun and rocking to the hip tunes in the new Lancer, the ad depicts the lifestyle one could have while cruising around in a happenin' ride; loose and fancy free. This is just one example of Canadian music being used in car ads.
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| Canadian singer Diana Krall sings sultry jazz for Chrysler's new Pacifica and Crossfire ads. (Photo: Jane Shirek/Universal) |
DaimlerChrysler also has their foot in the door when it comes to using renowned Canadian artists in their commercials. Diana Krall, the multiple Juno and Grammy-award winning jazz sensation, is once again featured in the new Chrysler ad campaign. Krall is Chrysler Group's sultry weapon for promoting the brand's sophisticated lifestyle while raising company awareness, all the while associating its vehicles to a successful star. Her songs will be featured in the new 2004 Pacifica SUV and the Crossfire sports car ads.