Industry Report: Lexus Undaunted by Lackluster European Sales
Auto producers have long understood that what may sell in one jurisdiction may only be of little interest in another. This has been true of subcompact cars in the U.S., which sell extremely well in Canada, and full-size SUVs which only sell moderately in Canada but have long thrived south of the border, up until recently at least. So why hasn't Toyota's Lexus division made a larger dent into Europe's luxury segment?
