Crossfire Sales Expectedly Low but Execs are Happy Nonetheless
A slow initial start to Pacifica sales reportedly had Chrysler Group executives concerned, but it seems the luxury crossover is starting to fulfill expectations. Chrysler dealers sold nearly 7,000 new Pacificas in Canada and the U.S. in June, more than three times the sales it experienced the month prior.
 |
| Although the Pacifica got off to a slow start, sales are starting to pickup as the premium luxury crossover continues to win over fans. (Photo: Trevor Hofmann, Canadian Auto Press) |
And the Pacifica should do well, given its classic good looks, premium quality, 7-passenger capacity and reasonable price. It actually employs quite a few Mercedes-Benz components, including a sophisticated 5-link rear suspension which effectively smoothes out bumps while offering sporty handling. No doubt the unique crossover will continue to win over fans.
 |
| Although equal or better in quality to the likes of Audi's TT, BMW's Z4, Honda's S2000, Infiniti's G35 Coupe, M-B's SLK and Porsche's Boxster, the recently released Chrysler Crossfire sales numbers reflect the Chrysler brand's non-sports car image. The premium coupe will no doubt enhance Chrysler's image over time though, winning many over to the brand. (Photo: Trevor Hofmann, Canadian Auto Press) |
The Crossfire should win over converts too. At least that is what Chrysler Group execs are hoping. Still sales are nowhere near those of the Pacifica. While the model is just becoming available in Canada now, it sold just 275 examples in the U.S. during June, a partial month as the luxury sports coupe only just went on sale. Even though the numbers are comparatively low, Chrysler execs are said to be happy, having never expected it to be a big seller.