Chrysler Riding High with Billions in Profits

But more importantly, a production Firepower would be more visible on

Chrysler is hoping that the recently unveiled Caliber C-segment crossover SUV will help Dodge break into the European market. (Photo: DaimlerChrysler Canada)

North America's roads than the Crossfire, which is difficult to find. And after all, if people aren't driving it then the halo has little effect other than through advertising.

Growing Globally into New Markets

As previously mentioned Chrysler Group is planning on moving into other markets to reach its bold targets, Dodge being the only brand it currently doesn't sell overseas. A good example of what it has in mind to differentiate itself from Chrysler and Jeep, or any other nameplate currently available in Europe, is the recently unveiled Dodge Caliber C-segment crossover SUV.

Dodge is also planning a compact SUV for the North American market, as is Jeep. Jeep will enter the large SUV segment with

Jeep will enter the large SUV segment with its 7-occupant Commander later this year. (Photo: DaimlerChrysler Canada)

its 7-occupant Commander later this year, and Dodge recently showed its interest in expanding into the midsize range with its Nitro concept, expected to see production after minor changes.

Of course, SUVs aren't the only models coming down the pike. Expect a barrage of new cars in all shapes and sizes to continue Chrysler Group's bold styling trends that have carved out a unique identity for the automaker (see automotive news section for Jan 27, 2005: Industry Report: Chrysler's Short Term Future Part II - What Models are Coming Next?).