DaimlerChrysler Canada and its retailers teamed up with Canada Safety Council to deliver an important and timely safe-driving message.
The company is distributing copies of a new Canada Safety Council video Driven to Distraction to its more than 500 Chrysler, Dodge and Jeep(R) retailers across Canada.
"This new instructional video deals with one of the major problems on the road today, the distracted driver," Emile Therien, President of the Canada Safety Council said. "The video was created to help drivers better understand their capabilities and limitations behind the wheel and help drive distractions away."
"Drivers routinely consume fast food, drink coffee, change radio stations, switch CDs and tapes, talk on a cellular phone or try to stop their kids from fighting. Any of these distractions can take your attention away from your driving and significantly increase your risk of being involved in a collision," Mr. Therien said.
"We are sending a copy of this video to all of our retailers and asking them to place it in the video player in their customer waiting areas," said Patrick W. Dougherty, Vice President - Sales and Service, DaimlerChrysler Canada. "This excellent video packs a powerful message for all drivers, from beginners to professionals," Mr. Dougherty said.
The hard-hitting, ten-minute video examines common driving distractions from three perspectives - situational, environmental and psychological.