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DaimlerChrysler's smart forfour Poses an Interesting Alternative in the Subcompact Category

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Khatir Soltani
Don Adams playing his popular Maxwell Smart, Agent 86 role in the 1970s situation comedy Get Smart. Will DaimlerChrysler take advantage of this perfect tie-in to a once popular TV personality. (Photo: TriviaTribute.com)

The next smart expected for North America is the roadster, but this is just speculation. No official announcement has been made regarding importing any alternative smart models to the forfour. In Europe the brand sells the smart city-coupé, smart cabrio, smart crossblade, smart roadster and smart roadster-coupé.

The smart press release uses marketing phrases such as "emotive and functional", "individual profile", "driving pleasure with a sporty touch", and "independent car with a strong character", all most likely fitting but much too dry for such an alternatively enticing car. This could be why speculation hinges on whether DaimlerChrysler will be hiring Don Adams to appear in its smart brand TV ads, playing his once popular Maxwell Smart, Agent 86 role. The 'get smart' phrase, in lowercase of course, would be catchy as would be the show's music theme composed by Irving Szathmary.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada