Volvo design
Barcelona, Spain -- Volvo went through years of safety-oriented, boxy cars. Over the last few years, however, its lineup has become more and more attractive, much to our delight. This is crucial for the Swedish automaker, who's battling against its traditional thinking in order to remain competitive in the luxury market. The emerging Scandinavian generations are certainly thinking differently and, in the cold of Northern countries, ideas and lifestyles are warming up faster than Mother Earth. (Just consider the design influence in IKEA's products.) I recently had the privilege to visit Volvo's satellite design studio in Barcelona and to have a talk with the director, David M. Ancona.
