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Detroit Autoshow 2010 : Audi e-tron

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Khatir Soltani
Design and package
Audi is presenting a further variant of an electric vehicle in the form of the Detroit showcar Audi e-tron. The vehicle body has a powerful, wide and muscular stance on the road, and looks extremely compact and puristic not least thanks to the typically short sports car wheelbase of just 2.43 meters (95.67 in) – a whole 22 centimeters (8.66 in) shorter than the R8.

The sweeping line of the front end and the flat curved roof immediately identify the two-seater as an Audi. The sides reveal familiar contours: The way the dynamic line is tailored above the sill and the prominent wheel arches, as is typical for an Audi R, combine the front, side and rear into a monolithic entity and strongly emphasize the typical Audi feature of round wheel arches enclosing the large 19-inch wheels. The highly tapered front end gives the Detroit showcar Audi e-tron distinctly wedge-shaped basic proportions.


1.78 meters (70.08 in) wide, just 3.93 meters (154.72 in) long and 1.22 meters (48.03 in) tall – those are the classic proportions of a sports car. That leaves space ahead of the rear wheels for the 399 kilogram (879.64 lb) battery unit, with converter and power electronics.

The two electric motors, which have their own cooling system, are mounted on the rear axle. This special package, featuring a 40:60 weight distribution, ensures perfect balance, which contributes to the driving dynamics of the Audi e-tron.

The trapeze of the single-frame grille dominates the distinctly wedge-shaped front end and is flanked by two large air intakes. The top of the grille merges into the flat strips of the adaptive matrix beam headlight modules with their clear glass covers. All light units use ultra-efficient LED technology.

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photo:Matthieu Lambert-Auto123.com
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 8 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada