Will Ford and Chrysler Group Experience the Same Success as GM with Employee Pricing?
With General Motors Corp.'s U.S. division having experienced a 47 percent increase in sales during its June "Employee-Discount-For-All" promotion, and the other two of the Big 3 introducing similar programs of their own at the start of July, Ford's being the "Family Plan" and Chrysler Group offering "Employee Pricing Plus", what is the overall effect?
