Adapted from press release
Organizers of the Grand Prix of America at Port Imperial released the brand for their event, the Formula One race will take place on the shores of the Hudson River in New Jersey in June, 2013.
After reviewing dozens of renderings, the Grand Prix of America group chose a blue-and-red logo that features a stylized Statue of Liberty crown over a checkered-flag helmet, anchored by a single star.
The logo was created by Racer Media and Marketing, a media and design agency directed by President Paul Pfanner.
Although the Grand Prix of America staff considered a number of concepts, the Statue of Liberty was key to everyone. The iconic monument, which represents freedom and international friendship, graces the Hudson River harbor between New York and New Jersey.
Pfanner said it was a fitting symbol for the race, which will run on a 3.2-mile road course in the towns of Weehawken and West New York, N.J., with the dramatic New York skyline as the backdrop.
Organizers of the Grand Prix of America at Port Imperial released the brand for their event, the Formula One race will take place on the shores of the Hudson River in New Jersey in June, 2013.
After reviewing dozens of renderings, the Grand Prix of America group chose a blue-and-red logo that features a stylized Statue of Liberty crown over a checkered-flag helmet, anchored by a single star.
The logo was created by Racer Media and Marketing, a media and design agency directed by President Paul Pfanner.
Although the Grand Prix of America staff considered a number of concepts, the Statue of Liberty was key to everyone. The iconic monument, which represents freedom and international friendship, graces the Hudson River harbor between New York and New Jersey.
Pfanner said it was a fitting symbol for the race, which will run on a 3.2-mile road course in the towns of Weehawken and West New York, N.J., with the dramatic New York skyline as the backdrop.