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F1: Lotus F1 Team signs business deal with new sponsor

Lotus Formula 1 Team has signed a sponsorship deal with Saxo Bank.

The team announced Monday that online trading and investment specialist, Saxo Bank joins Lotus F1 Team as an official business partner for the 2014 season.

The Lotus press release explains that through this partnership, Saxo Bank gains unique access to Lotus F1 Team’s portfolio of partners including Microsoft, Clear and Rexona from Unilever and The Coca-Cola Company.

The Lotus F1 Team brand will also be harnessed through Saxo Bank’s promotions.

"We are delighted to begin a relationship with Saxo Bank, a fast-growing online trading and investment specialist who have demonstrated strong support in sport through sponsorships in the world of cycling at the highest level with Team Saxo-Tinkoff,” said Eric Boullier, Lotus F1 Team, Team Principal.

“Saxo Bank is taking an exciting and proactive approach to this new partnership with Lotus F1 Team and we are looking forward to enjoying a long and fruitful relationship."

F1 Lotus teaser E22
Teasing image of the E22. (Photo: Lotus F1 Team)