McLaren Formula 1 team has signed a marketing partnership with Gillette that will kick off at this weekend’s Chinese Grand Prix in Shanghai.
The McLaren press release says: “The partnership will reinforce both brands’ quest for the most superior technology, design and performance in their respective fields. Activation throughout 2013 will include dedicated television spots, an innovative digital campaign and in-store events throughout Asia to highlight and promote the partnership”.
Gillette, through its South American branch, was a personal sponsor of Bruno Senna when the Brazilian raced in Formula 1.
The McLaren press release says: “The partnership will reinforce both brands’ quest for the most superior technology, design and performance in their respective fields. Activation throughout 2013 will include dedicated television spots, an innovative digital campaign and in-store events throughout Asia to highlight and promote the partnership”.
Gillette, through its South American branch, was a personal sponsor of Bruno Senna when the Brazilian raced in Formula 1.
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| Photo: McLaren |