Hugo Boss, a market leader in the upper premium and luxury global apparel market, becomes a team partner of the Mercedes F1 team, and the team's official supplier of lifestyle and formal wear clothing.
|Photo: Mercedes AMG|
Hugo Boss is therefore leaving McLaren after 33 years.
The German company will create high-performance teamwear and develop a 'BOSS for Mercedes-Benz Collection', inspired by the Formula 1 team, which will be available twice a year featuring high-end menswear fashion.
|Nico Rosberg already had a personal sponsorship from Hugo Boss when he raced in GP2 in 2005. (Photo: WRI2)|