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F1: Mercedes AMG confirms news partnership with Hugo Boss

The Mercedes AMG Formula 1 Team confirmed Wednesday the news of a new partnership with Hugo Boss, effective from 1 January 2015 onwards.

Hugo Boss, a market leader in the upper premium and luxury global apparel market, becomes a team partner of the Mercedes F1 team, and the team's official supplier of lifestyle and formal wear clothing.

F1 Mercedes AMG Nico Rosberg Hugo Boss Lewis Hamilton
Photo: Mercedes AMG

Hugo Boss is therefore leaving McLaren after 33 years.

The German company will create high-performance teamwear and develop a 'BOSS for Mercedes-Benz Collection', inspired by the Formula 1 team, which will be available twice a year featuring high-end menswear fashion.

GP2 Nico Rosberg 2005 Hugo Boss
Nico Rosberg already had a personal sponsorship from Hugo Boss when he raced in GP2 in 2005. (Photo: WRI2)