Manhattan's Tallest Building Bathed in Ferrari Red
If Thursday evening, April 9th was your first time in the New York area,
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| To celebrate Ferrari North America's 50th birthday the Empire State Building was lit up in the Italian automaker's classic red.(Photo: Ferrari North America) |
you might not have noticed anything different about the Manhattan skyline. But the city's tallest structure, normally bathed in blue lights, was emblazoned in red.
The occasion was Ferrari North America's 50th birthday party, and the Empire State Building was chosen to honor the world's most exotic brand.
Commenting on the landmark event, Ferrari President Luca di Montezemolo told Italian news agency ANSA, "There has always
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| There are over 20,000 Ferraris on U.S. roads and America's passion for the marque is growing all the time. (Photo: Ferrari) |
been a great feeling between the United States and Ferrari. In 1949, in fact, an American of Italian origin, Luigi Chinetti, was the first man to win the Le Mans 24 hour race in a Prancing Horse car. We have a very strong presence here now. There are over 20,000 Ferraris on US roads and America's passion for the marque is growing all the time. We'll soon be opening a large new showroom on Park Avenue in the heart of Manhattan, too: a further demonstration of how important our cars are to our American clients. The fact that Ferrari's 50 years in the US are being celebrated by illuminating the Empire State Building with red light would have thrilled Enzo Ferrari as much as it does me and anyone else who is proud to be Italian."
