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First 500 Special Edition Fiat 500s Sell Out in 12 Hours!

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Marc-André Hallé
Chrysler Canada announced today that the 500 models of the Fiat 500 Prima Edizione were completely sold out in 12 hours. The cars became available to the public Wednesday at one minute after midnight and generated a lot of enthusiasm from the buyers wanting to acquire a unique model in counterpart of a $500 deposit.

Photo: Fiat

Commenting on this resounding success, Reid Bigland, President and CEO of Chrysler Canada stated that "I don't think Game Seven of the Stanley Cup Finals between the Leafs and the Canadiens would sell out this fast. Frankly, this just underscores the interest Canadians have in a youthful, stylish and highly fuel-efficient car".

The scheduled production start for the Fiat 500 is planned for December and the first available models will hit dealerships early 2011. The Prima Edizione is available in three colours, comes equipped with a 1,4-litre engine coupled with a manual five-speed transmission

Marc-André Hallé
Marc-André Hallé
Automotive expert
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