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First day for the new Chrysler

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Khatir Soltani
With the deal completed and Chrysler now in the hands of Cerberus Capital Management, the troubled automaker is celebrating its new beginning and looking to the future. While Canadians celebrated a holiday Monday, thousands of Chrysler employees gathered in a celebratory rally outside company headquarters, and were joined by colleagues at various offices around the globe.


This, and other "first day" events mark the Aug 3 signing of the contract which put Chrysler in the hands of the New York based Cerberus, while DaimlerChrysler AG maintained a major minority stake at around 20 percent.

Addressing employees at the events, new Chairman and CEO Bob Nardelli and Vice Chairman and President Tom LaSorda outlined the New Chrysler as a blend of longstanding traits and a willingness to embrace new processes to thrive in today's ultra-competitive marketplace. The new management team of Nardelli and LaSorda was announced earlier today, and puts LaSorda into a second in command position.

Chrysler is now a privately owned company- a status which management says will allow the pursuit of long-term success rather than the short term expectations of the capital market.
photo:Chrysler
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada