Those who've seen I Am Legend starring Will Smith will remember the first scene, where the charming actor speeds down deserted New York streets in a bright red Ford Mustang Shelby GT500.
The Mustang didn't end up in the movie by chance. Ford is relying a lot on product placement as a marketing tool. Between January 1, 2007 and January 1, 2008, Ford vehicles have appeared in 30 of the 52 movies presented at the American box office, including the most recent Batman flick, The Dark Knight. Millions of people around the world saw the Joker get around in a Ford Expedition.
Product placement, like conventional advertising, ensures maximum visibility of a product in a favourable context. The product is associated with something positive, creating a profitable advertisement. For three consecutive years, Ford has been the leader in product placement among all the automobile manufacturers.
So next time you watch a Hollywood blockbuster, notice which cars are being driven and remember that nothing is ever left to chance.
photo:Ford
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The Mustang didn't end up in the movie by chance. Ford is relying a lot on product placement as a marketing tool. Between January 1, 2007 and January 1, 2008, Ford vehicles have appeared in 30 of the 52 movies presented at the American box office, including the most recent Batman flick, The Dark Knight. Millions of people around the world saw the Joker get around in a Ford Expedition.
Product placement, like conventional advertising, ensures maximum visibility of a product in a favourable context. The product is associated with something positive, creating a profitable advertisement. For three consecutive years, Ford has been the leader in product placement among all the automobile manufacturers.
So next time you watch a Hollywood blockbuster, notice which cars are being driven and remember that nothing is ever left to chance.
photo:Ford