Single focus
At this year’s FrancoFolies, Ford is focusing entirely on the little people hauler with a "100% Fiesta" exhibit made up of six activity centers that highlight various attributes of the model.
Four of these activity centers share a common exhibit area under the Fiesta logo. There’s a Facebook stand where visitors can take pictures next to the Fiesta and then write a short comment about the car on their own Facebook page. Another stand introduces fans to the wonders of SYNC, Ford’s unique multimedia system. Not too far from there is a friendly dance competition where participants dance to the sound of SIRIUS satellite radio, which can also be found in the Fiesta.
The sporty personality of the American sub-compact hasn’t been overlooked, either. Visitors can experience what it’s like to drive a Fiesta through realistic racing simulators.
Elsewhere, the final two stands offer equally fun activities. One is hosted by a DJ and encourages music lovers to take part in a little session of "scratch." The other has a Fiesta filled with balls and visitors are asked to guess the correct number for a chance to win the grand prize — a 24-month lease of a spanking new Fiesta!
Available as a four-door sedan and a five-door hatchback, the 2011 Ford Fiesta starts at $12,799.
At this year’s FrancoFolies, Ford is focusing entirely on the little people hauler with a "100% Fiesta" exhibit made up of six activity centers that highlight various attributes of the model.
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| With the Fiesta, Ford particularly wants to attract young consumers and women, who happen to represent the majority of spectators at the FrancoFolies. (Photo: Luc Gagné/Auto123.com) |
Four of these activity centers share a common exhibit area under the Fiesta logo. There’s a Facebook stand where visitors can take pictures next to the Fiesta and then write a short comment about the car on their own Facebook page. Another stand introduces fans to the wonders of SYNC, Ford’s unique multimedia system. Not too far from there is a friendly dance competition where participants dance to the sound of SIRIUS satellite radio, which can also be found in the Fiesta.
The sporty personality of the American sub-compact hasn’t been overlooked, either. Visitors can experience what it’s like to drive a Fiesta through realistic racing simulators.
Elsewhere, the final two stands offer equally fun activities. One is hosted by a DJ and encourages music lovers to take part in a little session of "scratch." The other has a Fiesta filled with balls and visitors are asked to guess the correct number for a chance to win the grand prize — a 24-month lease of a spanking new Fiesta!
Available as a four-door sedan and a five-door hatchback, the 2011 Ford Fiesta starts at $12,799.
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