Are you among the 33% of new car buyers who say that the audio brand in their next vehicle would have a significant impact on their purchase consideration? If so, we have some interesting news for you.
During its annual “Further with Ford” trend conference, Ford announced an exclusive collaboration with HARMAN to revolutionize in-vehicle experiences through the introduction of all-new B&O PLAY audio systems in Ford vehicles worldwide starting next year.
“Customers tell us they value consistent, high-quality audio experiences, and our collaboration with HARMAN is helping provide that,” said Raj Nair, Ford‘s executive vice president, product development and chief technical officer. “This is just one of the ways we are creating richer, more engaging in-vehicle experiences for customers.”
More precisely, B&O PLAY’s unique approach creates a customized audio experience for customers with specifically tailored speaker placement and calibration for each vehicle in the Ford range. Such dynamic tuning ensures optimal sound is maintained in the cabin no matter what driving conditions are like and where someone sits.