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| The F-150 offers five interior variations with the Lariat version (shown) being the most luxuriously appointed. (Photo: Ford Motor) |
According to the Journal report Lyons states that he has no intention in allowing F-Series to lose its dominant market share, the Ford pickup was once again the number one selling vehicle in the United States last year and comes close to mirroring this placement in Canada where Chrysler's minivans take the top prize.
All said the truck should sell very well on its own, with a conservative but attractive new exterior design and five interior packages that transform the pickup from utilitarian work truck to luxury hauler.
By adding incentives Ford hopes to not only maintain its top spot in the market but increase sales and profitability.