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Geneva 2011: World debut of Saab PhoeniX Concept and IQon infotainment system

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Khatir Soltani
The Saab PhoeniX concept that made its world debut today at the 2011 Geneva Motor Show presents design features and technologies that will shape the next generation of cars from Saab, including the IQon infotainment system.

Based on a new architecture which will underpin the next Saab 9-3 model, the PhoeniX introduces 'aeromotional' design - a visual evocation of the aerodynamic design principles and passion for innovation that inspired the creators of Saab's first car, the iconic Ursaab. The focus on aerodynamics translates into an exceptionally low drag coefficient of just 0.25 and also explores the potential for airflow management through the use of distinctive, side-mounted 'winglets'.

Photo: Saab

A stretched interpretation of Saab's signature three-port grille, LED headlights and butterfly doors are some of the notable exterior features. Also, there are no visible door handles or mirrors to disrupt airflow - small cameras on slim stalks provide rearward vision.

Under the sculpted hood is a highly-efficient, 1.6-litre turbo engine driving the front wheels along with an innovative, electric rear-wheel drive system. The former produces 200 horsepower and the latter 34. Using a six-speed manual transmission, the car's projected combined fuel economy is 56.5 mpg (4.16 L/100 km).

The 2+2 cabin adopts a clean, minimalist look. A driver-oriented instrument layout and LED lighting enhance the experience, as do the head-up display and new IQon infotainment system with 8-inch touchscreen.

Powered by Google's Android operating system, IQon seamlessly connects to the internet when the car's ignition is switched on. The touchscreen provides access to audio and entertainment streaming, online navigation and on-board music storage. Users will be able to download a wide range of applications, online services and multimedia functions through a Saab IQon store.

The company claims that its 'open innovation' strategy ''will keep the provision of in-car infotainment up to date, [...] unlike current in-car systems which are fixed some years before a car goes on sale and then remain static''.



Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada