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GM focuses on design

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Khatir Soltani
Stew Low, in charge of public relations for GM Canada, added: "Five years ago, such a globalization of resources would have been impossible.
However, the technological advancements now allow a team based in Asia, North America and Europe to work together on the same project."

The new philosophy at GM involves SUVs, full-size pickups and niche models (Pontiac Solstice, Chevrolet Corvette, etc.), being manufactured in the United States, small cars in Korea, compact SUVs in Brazil and sedans in Australia, for example.

Slowly but surely, the mentalities at GM have begun to shift. And quite understandably: "Before, GM workers stayed in Detroit their whole life," says Martin Walsh, the Canadian general manager of Hummer. "Nowadays, their job makes them travel around the world and work with other highly qualified people."

Without a doubt, North America has to take advantage of this situation...

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 8 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada