Bussiere said, "In addition to taking the mystery out of the buying process, firstnewcar.com gives potential customers information not found in other auto industry sites. It also encourages users to be confident and informed on their first visit to a showroom. Among numerous other suggestions, the 'Insider Tips' section provides a list of questions to ask, explains pricing and the buying process and provides details on how to arrange for one — or more — test drives."
He added that, "The interactive capabilities permit interested customers to take 360-degree tours of vehicles available at GM of Canada dealers and Saturn-Saab-Isuzu retailers, to review technical data imagery and to see how the exteriors of vehicles look in the different colours available. Web surfers can also see some of GM's concept vehicles."
Bussiere said that, "We are confident that any first-time buyers who log on to firstnewcar.com will not only be able to have all their questions answered, they'll also be able to gather information on topics they hadn't considered — everything from extended warranties to whether to buy or lease to insurance. It covers just about everything they need to know."