Rick Scheidt, brand manager of the Chevy Silverado, said he was looking for the same kind of success with this vehicle that the light-duty Silverado has already achieved. "What we're doing is taking 'Bigger, Faster, Stronger and Smarter' to a new level."
With these performance improvements, said Jim Kornas, brand manager of the GMC Sierra, the 2001 GMC Sierra HD will truly be an "authentic, professional grade full-size pickup that will exceed the toughest customer requirements and expectations. We're looking to be a major player on the high end again."