GM Counters that Most Recalls Affect Older Models
Yesterday, Tuesday, February 10, General Motors announced it will be recalling 127,000 Chevrolet Corvette's, the third major recall in less than one week.
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| It's been a rough week for GM. Following two major recall notices since last Friday, yesterday the automaker announced it will be recalling 127,000 Chevrolet Corvettes. (Photo: General Motors of Canada) |
While the recalls will be financially covered by the world's number one selling automaker, as they are with all manufacturers, they mar the finish of its new "quality" image.
On Monday GM made the announcement that 636,000 midsized SUVs were to be recalled, including 2002-03 model year Chevy Trailblazers, GMC Envoys, Oldsmobile Bravadas and Isuzu Ascenders (that last one only available in the U.S.). This recall was made to preempt additional reports of malfunctioning electronics that short out when water leaks into the wiper module. Reports of accidents make this recall high on GM's priority list.
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| The Corvette news comes right on the heals of the announcement that 636,000 GM midsized SUVs are to be recalled. (Photo: General Motors of Canada) |
Last Friday the recall news saw 1.8 million Chevy Cavaliers and Pontiac Sunfires, plus a smaller number of Pontiac Grand Ams and Oldsmobile Aleros, affected by a steering column problem too. This one also involved electronics, but the possible result of malfunction could be an electrical fire. Eighty owners have reported steering column fires so far, forcing GM to move quickly.
If you add them up, GM has announced a total of 2.4 million vehicles within the last six days. This won't help its image in the quality war, especially after taking great strides to improve perceptions of domestic brand reliability when compared to Asian imports.