General Motors has been a global company for decades, Zarrella said, ''and showcasing our worldwide assets through this creative display will enable our customers, employees, business partners, media and other influential audiences to easily make this important connection."Zarrella further claimed that The GM Experience lives up to its name by incorporating an 800-seat theater, a cafe and ''VIP areas to communicate corporate safety, environmental and technology displays."
The Experience Theater is an open-air amphitheater that can accommodate1,200 viewers on two levels. Its proscenium is among the largest in North America, measuring 55 meters from end to end, with a stage that can hold up to five vehicles at one time.
Experience Theater will be home to a live stage show that features 16 characters, music, multi-media production and numerous stage sets all celebrating the automobile and the relationships people have with their vehicles. The 6-minute show will run on the hour throughout the auto show's public days.
An Environmental Lab will house a demonstration of GM's materials conservation efforts, which Zarrella characterized as being ''part of our environmental and recycling efforts. The entertaining demonstration includes a video by television science personality Bill Nye, while oversized cylinders, hoses, assorted steel drums, coils and circulation systems attached to a GMC Yukon come to life to enhance the description.