Victor Lichtinger, Minister of Environment and Natural Resources said, "SEMARNAT advocates the participation of the private sector in every possible effort to raise environmental awareness. Collaboration between the public and private sectors is the most viable option to advance in this regard." Lichtinger added, "We celebrate Toyotas involvement through the Prius Program, and look forward to sharing its positive results with the community."
José Luis Sánchez Andión, General Manager of Toyota Motor Sales de Mexico commented, "A deep care for the environment is part of Toyota's global business philosophy, and that is why every product that we offer complies with the highest standards in terms of emissions and over-all quality. I am confident that the Prius will be a very useful vehicle for SEMARNAT as it is not only cleaner, but also far more economical to drive than regular vehicles."
In line with its commitment to create vehicles that are fun to drive and do less harm to our environment, Toyota is hard at work developing new sources of vehicle power as well as technologies to preserve fossil fuels.
Toyota Motor Sales de México (TMEX) is a subsidiary of Toyota Motor Sales USA, Inc. which is the marketing, sales, distribution and customer service arm of Toyota in the U.S. Toyota ADRs are traded on the New York Stock Exchange (symbol: TM).
Toyota and its subsidiaries produced more than 5.8 million vehicles worldwide in calendar year 2001. Toyota vehicles are manufactured in 25 countries and are renowned for their quality, reliability and value. Toyota is the third largest vehicle manufacturer in the world and the fourth largest maker of vehicles in North America, producing more than one million cars and trucks in five North American plants in 2001
