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How do you tell a driver to slow down?

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In order to raise public awareness about the dangers of speeding, the Société de l'assurance automobile du Québec (SAAQ) has just launched a new safety initiative called “Ralentir, comment le dire?” (how do you tell a driver to slow down?).

A 30-second French-language TV commercial plus two 30-second English-language radio ads will air for about a month starting today.

To find out more, go to the “Ralentir, comment le dire?”microsite (in French only).

Source: SAAQ