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SAAQ launches 2015 campaign against drinking and driving

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The Société de l’assurance automobile du Québec (SAAQ) has launched its 2015 campaign to raise awareness about the dangers of drinking and driving.

“Short-Term Fun, Long-Term Consequences” aims to remind drivers that a conviction for drinking and driving can place major restrictions on many aspects of a person’s life: trouble getting from place to place on a daily basis, delayed plans, cancelled trips, missed job opportunities, a damaged reputation, negative perceptions of friends and family, etc.

Messages will air on French- and English-language radio from June 1st to 21st, 2015