Korean automaker Hyundai will be highly visible on Sunday with no less than eight different TV ads throughout the day and, more importantly, during Super Bowl XLIV.
For the third consecutive year, Hyundai Motor America (HMA) is using the largest sporting event in the land to showcase its new models, namely the 2011 Sonata sedan and the 2010 Tucson compact SUV — both significantly revised and improved.
In 2008, HMA supported the launch of the all-new Genesis sedan with a colorful ad during the Super Bowl. Last year, they did the same for the Genesis Coupe.
For 2010, HMA will sponsor the Kickoff Show on CBS. Three commercials will be aired during this 30-minute broadcast, the last one just moments before the game starts.
Hyundai’s advertising blitz will continue with two in-game ads presenting the 2011 Sonata. The first is called "Paint" and highlights the capabilities of this redesigned 200-horsepower sedan with a highway rating of 6.7 L/100 km (according to Hyundai).
For the third consecutive year, Hyundai Motor America (HMA) is using the largest sporting event in the land to showcase its new models, namely the 2011 Sonata sedan and the 2010 Tucson compact SUV — both significantly revised and improved.
In 2008, HMA supported the launch of the all-new Genesis sedan with a colorful ad during the Super Bowl. Last year, they did the same for the Genesis Coupe.
For 2010, HMA will sponsor the Kickoff Show on CBS. Three commercials will be aired during this 30-minute broadcast, the last one just moments before the game starts.
Hyundai’s advertising blitz will continue with two in-game ads presenting the 2011 Sonata. The first is called "Paint" and highlights the capabilities of this redesigned 200-horsepower sedan with a highway rating of 6.7 L/100 km (according to Hyundai).