Hyundai Unveils 2006 Sonata in Paris

In years past the Hyundai Sonata was considered to be the vehicle of secondary choice, the sort of car to be purchased

The new Sonata was developed at a cost of $250 million USD, an unheard of figure for Korean vehicles. (Photo: Hyundai Auto Canada)

if on a tight budget, or as a last resort for needs driven buyers with the aspirations for a midsize sedan yet only the money for a compact. The sharp styling of the new model, as well as the impressive array of available powerplants should act as a major leap forward in launching the firm out of its cheap-car stigma and into the mainstream. Hyundai has been consistent in its progress - this new model was developed at a cost of $250 million USD; an unheard of figure for Korean vehicles and took an astonishing 46 months to develop.

The stylish new look, superior engine lineup and refined interior are expected to provide a big boost to Hyundai's image, but the most important part of the new Sonata will be its price, which as always will continue to be Hyundai's most aggressive weapon against its competition. Although pricing hasn't been announced, it is expected to undercut its main rivals by a hefty margin in all markets while offering more standard equipment. Look for the all new Sonata to make a mid- or late-2005 introduction on North American soil, and don't be surprised if you see a lot of them soon after it debuts. Hyundai intends on selling 300,000 units worldwide, annually.