One of the highlights of the Auto-Tech 2003 Conference was the keynote luncheon speech Aug. 26 by Harold Krivan, senior partner and executive vice president, J.D. Power and Associates who spoke on the need for companies to continuously improve their business practices and processes throughout their supply chain using information technology (computers). And, the keys to building a successful business model is gathering information--including knowledge gained during past practices--then analyzing the data, discussing it internally and implementing a solution.
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| Harold Krivan, senior partner and executive vice president of J.D. Power and Associates, chats after his keynote speech on the concepts of successful businesses during Auto-Tech 2003 conference and exposition in Detroit. (Photo: Joe Cabadas, Canadian Auto Press) |
There is a need in many companies to develop a "superior infrastructure" that promotes a service to customers, well developed internal communications between different levels of employees, and shared values, Krivan said. "Superior infrastructure and shared values leads to motivated employees and that leads to competitive advantage. Without these three foundational blocks, the company's ability to succeed is impaired."
These foundational blocks are needed to provide the best possible information to the decision makers in companies, he noted. With that information, auto companies can learn how to effectively spend their marketing dollars, make "real time" decisions, and maximize sales.