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| Strained France/US relations should settle down by the time Peugeot makes its move. (Photo: Peugeot) |
Of course after France's stand-off against President Bush on his government's Iraq war initiative, and the fallout over French products by 'patriotic' U.S. citizens, wine and cheese being the hardest hit, the current timing wouldn't be right to reenter the market. But Folz isn't concerned stating, "As a car manufacturer, we have no political opinion, clearly." He continued, "Besides, by the time Peugeot makes its move, the tensions will be over. At least I hope so."
For these reasons Peugeot is undergoing studies to understand specific jurisdiction regulations as well as define the types of vehicles and features North American consumers look for when buying a new car, so that when they do choose to come back, and that's a when not an if, they'll be offering a product enticing enough to overcome any stigmas that might still be lingering.
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| "Maybe we have some products coming right now that would meet American standards." (Photo: Peugeot) |
While the French company wasn't willing to forecast an estimated time of arrival, according to Folz it could be sooner than one might expect. In the interview he told WardsAuto.com, "We are launching new-generation products every year, so you never know." He added, "Maybe we have some products coming right now that would meet American standards."
Lauded by the European press for styling and drivability, and zealously followed by motorsport fans on the world rally stage, Peugeot would be welcomed by North American auto enthusiasts. Personally, I don't think any of its models would be rejected from a packaging or styling standpoint, as they are simply among the most attractive cars currently on the world market. Unlike Francophone rival Renault, Peugeot designs are more conventional, boding well for their acceptance into a more conservative U.S. marketplace.