Added to this is the Chrysler brand's ever expanding lineup, and a bevy of all-new Jeep models within segments the brand has never
filled before, and the automaker's current four percent gain might seem like small potatoes.
Of course, winning in the auto segment is not an exact science, with market fluctuations affecting buying habits and current trends influencing individual tastes. There's no single way to succeed, but DaimlerChrysler has shown an uncanny ability to adapt in changing times, and also to buck trends. I wouldn't bet against them increasing their market share and profitability more with each passing year.
The car will be built in Chrysler's soon to be upgraded (to the tune of $240 million USD) Sterling Heights, Michigan facility, alongside the next-generation Chrysler Sebring sedan and convertible, a model that is expected next summer.
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| The new Avenger will be built in Chrysler's soon to be upgraded Sterling Heights, Michigan facility, but it may not look exactly like the concept that debuted in 2003. (Photo: DaimlerChrysler Canada) |
Of course, winning in the auto segment is not an exact science, with market fluctuations affecting buying habits and current trends influencing individual tastes. There's no single way to succeed, but DaimlerChrysler has shown an uncanny ability to adapt in changing times, and also to buck trends. I wouldn't bet against them increasing their market share and profitability more with each passing year.
The car will be built in Chrysler's soon to be upgraded (to the tune of $240 million USD) Sterling Heights, Michigan facility, alongside the next-generation Chrysler Sebring sedan and convertible, a model that is expected next summer.
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