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Industry Report: GM's Bob Lutz Considers Dumping One Brand to Curb Losses

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Khatir Soltani

But all is not lost in the shadow of darkness. In his address to the Morgan Stanley conference crowd, Lutz was positive about

Lutz mentioned the new compact Chevrolet Cobalt and midsize Pontiac G6 as strong sellers. (Photo: General Motors of Canada)
some new products and for the automaker's eventual turnaround.

"Sure, we face short-term challenges, and this is not going to be a banner year," he said. "It's a difficult period of adjustment. But we will get through it."

Lutz mentioned the new compact Chevrolet Cobalt and midsize Pontiac G6 as strong sellers, actually quoting an auto journalist who stated in a positive review of the Cobalt that "the Titanic may yet turn fast enough to miss the iceberg."

And in the end, GM will come out of its troubles just fine. Yet it will still have to make its refocusing plan work, or face the elimination of one of its brands. Buick will most likely get the axe, if only for the same reasons Oldsmobile did, but this will take some time as its aging clientele still need to buy new cars and there are a lot of them out there, with a great deal of expendable income.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 8 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada