Industry Report Part 2: Mitsubishi Faces Unprecedented Challenges in Canadian Market
Long, comprehensive warranties are becoming deal closers, especially for brands that have a history of reliability problems or are relatively unknown. Being that Mitsubishi Motors North America president and CEO Finbarr O'Neill recently moved over from Hyundai Auto, which offers a 10 year powertrain warranty in the U.S. just like its Kia subsidiary, one of his first acts as president was to enact a similar strategy.
