TOYOTA LEADS NEW-CAR SHOPPING LISTS
Among new-vehicle owners of 22 different brands, Toyota was given more consideration than Ford, according to ongoing studies of buying habits conducted by CNW Marketing Research, Inc. For example, among people who eventually purchased a Chevrolet product, Toyota was the first alternative brand name pushing Ford into second spot. Among those who purchased a Pontiac, Toyota products were considered by more than two-to-one over Ford products. Volvo owners were three times more likely to consider a Toyota than a Ford while Chrysler-product owners had Toyota as their primary alternative followed by Chevrolet with Ford a distant third.